At $2.5 million per 30 second spot, I wonder what the Monday morning after the Super Bowl is like for all the companies and organizations who choose to place advertising on what is arguably the largest viewed sporting event in the world. Let that number sink in on you... $2.5 million per 30 second spot (that's roughly $83,333. per second). That is a bunch of money spent in an amazingly short amount of time!
The general feedback I've heard regarding the commercials this year was that they were "not so good" or even "boring." I recall a few years ago, there was nearly as much hype for the commercials as there was for the game itself. In looking for entertainment "value" in this year's commercials, I'd have to agree with the general consensus, the commercials simply weren't that good. Was the money well spent?
With technology being what it is today, I'm sure there are electronic reports on the desks of many business executives this morning providing statistics on how many TV's stayed tuned into the commercial breaks or how many broke away. In a matter of weeks these companies and organizations will realize the true "value" in advertising and will be able to measure increases in participation or sales. Then, I suppose, the whole truth will be told.
"Was $83,333. per second worth the expense? Has the national audience outgrown the expectations for Super Bowl commercials? That would be fascinating to know.
Any time I even begin wondering if following Christ is "worth" the effort it takes to continue advancing in one's faith walk toward the image of the Savior, I remember the price that was paid for my redemption. Paul reminded the Corinthian Christians of the same thing when he was instructing them about morality. He said, "You are not your own; you were bought at a price. Therefore honor God with your body" (1 Cor. 6:19-20).
The divine "price" of our redemption far exceeds $83,333. per second. To honor God is the only appropriate response I can give to the amazing grace we have received through an amazing price and that, for followers of Christ, is the truth.
That being said, "Did your favored team win?"
Mine did.
1 comment:
Go Colts! I agree the commercials were pretty boring at best this year. I remember the year they had a commercial for McDonald's with a baby in a baby swing giggling at the McDonald's sign every time he got high enough to see it. That was a great commercial! :) My favorite part of the Superbowl was Tony Dungy saying that although he was proud to be one of the first African American coaches in the Superbowl, he was more proud that both coaches were Christians and they got to the Superbowl God's way. That was an amazing statement! The costs of commercials are crazy, but our redemption was paid with the price of the cross and that is priceless. I am eternally grateful for that gift.
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